Verano Opens MÜV Haines City, Company’s 75th Florida Dispensary

The multistate cannabis operator now has 140 cannabis retail locations nationwide.


Courtesy of Verano
  • Located at 127 U.S. Highway 17 92 W, MÜV Haines City bolsters the company’s retail presence in Polk County, a region with more than 800,000 residents.
  • MÜV Haines City, the community’s first medical cannabis dispensary, complements nearby MÜV locations in Auburndale, Lakeland and Winter Haven.
  • Verano’s active operations span 13 states, comprised of 140 dispensaries and 14 cultivation and processing facilities, with more than 1 million square feet of cultivation capacity.
  • Verano is an active supporter of the Smart and Safe Florida campaign, a multi-stakeholder effort advocating for the passage of the Amendment 3 ballot initiative to legalize adult-use cannabis in the Sunshine State.

CHICAGO, May 9, 2024 – PRESS RELEASE – Verano Holdings Corp., a leading multistate cannabis company, announced the opening of MÜV Haines City on May 10, the company’s 75th Florida dispensary and 140th retail location nationwide. MÜV Haines City, located at 127 U.S. Highway 17 92 W, will be open 9 a.m.-7 p.m. Monday through Saturday and 11 a.m.-5 p.m. Sunday.

Situated in Polk County, which has more than 800,000 residents, MÜV Haines City enhances the company’s footprint in central Florida, accompanying MÜV dispensaries in Auburndale, Lakeland and Winter Haven.

“We’re thrilled to bring the MÜV experience to Haines City, where we’ll offer the local patient community access to our wide variety of high-quality products, extensive cannabis expertise and patient-centric care,” Verano Southern Region President John Tipton said. “Given the historic opportunity Floridians have to end cannabis prohibition this November at the ballot box, we’re excited to welcome patients in Haines City and broaden our retail footprint during this pivotal time for cannabis in the Sunshine State.”

MÜV dispensaries feature online menus for effortless browsing of their extensive, award-winning product selection, including the company’s signature Verano Reserve, MÜV and Sweet Supply flower, Encore edibles, On the Rocks concentrates and extracts, and Savvy flower and extracts, spanning an array of categories. The company also offers one-on-one virtual and in-store consultations at no cost to patients and provides patient-centric concierge services via phone, email, web chat and text to address patient questions and inquiries.

For additional convenience and accessibility, patients can visit muvfl.com or the MÜV mobile application—available in the Google Play and Apple App stores—for additional information and to place orders for express in-store pickup.