Before a single seed has been legally sown, a cannabis producer and dispensary operator is launching the state’s first-ever marijuana marketing campaign. Its purpose: to alert Pennsylvanians to the medical marijuana program and get them thinking about it.
Cresco Yeltrah was among 12 growers selected in June by the Pennsylvania Department of Health. The company, which is partnered with Illinois-based Cresco Labs LLC, will cultivate and process marijuana in Brookville, about 100 miles north of Pittsburgh. It is also set to open dispensaries in Butler and Pittsburgh.
STATE BY STATE: Pennsylvania Cannabis News
The company will spend nearly $500,000 on its outreach effort, said Cresco Labs CEO Charlie Bachtell. The money will pay for billboards, newspaper and magazine ads, and a social-media blitz.
The first phase of the campaign includes a set of three images. In one, a woman sits in a lotus position on a Pennsylvania shaped-yoga mat: “Welcome to a State of Relief,” the text reads. A second features a waffle in the shape of the Keystone State on a plate: “Medical cannabis offers a new way for Pennsylvania residents to seek relief from symptoms of 17 serious medical conditions, like cancer.”
Latest from Cannabis Business Times
- USC Athletics, Cookies Announce Trailblazing CBD Partnership for College Football, Basketball Sponsorship
- Trulieve Set to Open Medical Cannabis Dispensary in Clearwater
- Kentucky’s Medical Cannabis Program Attracts 5K License Applicants
- AYR Wellness Awarded Virginia’s HSA I Vertical Cannabis License
- Navigating the Green Line: How to Balance Selling and Profitability in Cannabis Retail
- DCC’s ‘Inadequate Oversight’ of $100M Undermined California Licensing Program for Cannabis Growers
- High Tide to Open Canna Cabana Store in Lucan, Ontario
- Whitney Economics Reduces 2030 Hemp Fiber and Grain Acreage Forecast by 4.5 Million Acres