[PRESS RELEASE] – LAS VEGAS, Feb. 12, 2025 – Planet 13 Holdings Inc., a leading vertically integrated multistate cannabis company, announced an exciting new partnership to co-brand, package, and produce premium cannabis products for legendary boxing champion Mike Tyson, wrestling icon Ric Flair, and multi-platinum artist Future.
This groundbreaking collaboration brings together some of the biggest names in sports, entertainment, and cannabis, reinforcing Planet 13’s position as the national celebrity brand leader in the industry.
Under the agreement, Planet 13 will manufacture and distribute a range of high-quality cannabis products under the Tyson 2.0, Ric Flair Drip, and Future’s Evol brands, ensuring exceptional quality and consistency. With successful launches like Tyson Ranch and Khalifa Kush, Planet 13 is increasingly looked at as the partner of choice for celebrities looking to enter the cannabis space.
“We are excited to continue to expand our celebrity-based universe, bringing the biggest names in entertainment and sports to life through top-tier cannabis products,” said Lee Fraser, chief administrative officer of Planet 13. “These partnerships highlight Planet 13’s dedication to being at the zeitgeist of global trends and the true crossroads of fashion, art, culture and cannabis. We look forward to introducing these premium products first in Nevada and then expanding across all our markets.”
Mike Tyson’s Tyson 2.0 brand has been widely recognized for its premium cannabis products tailored for connoisseurs and enthusiasts alike. Ric Flair’s Ric Flair Drip line embodies the energy and charisma of the WWE Hall of Famer, while Future’s Evol brand reflects his cutting-edge influence on music and culture.
Through these partnerships, Planet 13 will bring these iconic brands to an even wider audience, leveraging its industry-leading expertise in cannabis production and retail.
