[PRESS RELEASE] – VANCOUVER, British Columbia, Feb. 27, 2025 – Village Farms International Inc. announced its first shipment to New Zealand through its wholly-owned subsidiary Pure Sunfarms. The shipment features Pink Kush, the top-selling dried flower strain over the past four years1 in Canada, the largest federally legal market in the world.
Pink Kush, along with a portfolio of our globally recognized strains, will be distributed in New Zealand by Medleaf Therapeutics under its ‘Bloom’ brand, created specifically for products from Pure Sunfarms. Medleaf is an established New Zealand-based medical cannabis company with a comprehensive distribution network, collaborating with clinics and health care practitioners nationwide. The New Zealand cannabis market is projected to grow at a compound annual growth rate of 58% by 2030.2
“Pink Kush is a major contributor to the continuing success of Village Farms’ Canadian Cannabis business and is being sought out internationally as we continue expanding our presence in strategic markets around the world,” Village Farms CEO Michael DeGiglio said. “We are proud to export Pure Sunfarms’ leading cannabis products to growing international medical markets and to announce this partnership with Medleaf. The addition of New Zealand to our international portfolio represents another meaningful step forward in our strategy to continue to grow our international cannabis business.”
Medleaf CEO Courtney Letica said, “We are excited to bring Canada’s number one cannabis product to New Zealand patients. Pure Sunfarms’ renowned Pink Kush has an amazing track record, and we are eager to share this offering.”
