Charlotte's Web Expands ReCreate Brand Further Cementing the Intersection of CBD in Sports, Paving the Way for Industry Transformation

DENVER, Colorado, July 12, 2023 - PRESS RELEASE - Charlotte's Web Holdings, Inc., a leading hemp-derived CBD products company, continues to innovate and expand its footprint with ReCreate, the Company's lifestyle and botanical wellness brand focused on the combination of organic broad-spectrum CBD and functional botanicals, seamlessly blending the forces of nature and science to meet the diverse needs of today's wellness focused consumers. Following the forward-thinking collaborations with Major League Baseball and Angel City Football Club, ReCreate proudly announces its latest venture as the Official CBD of the Premier Lacrosse League (PLL). This partnership further cements ReCreate by Charlotte's Web as a pioneer in the sports industry, prioritizing the well-being and recovery of professional lacrosse athletes and their fans.

"As we continue to trailblaze the future of professional sports, staying at the forefront of player well-being and recovery is core to our mission," said Mike Rabil, PLL co-founder and CEO. "Charlotte's Web and their focus on performance with their ReCreate products make for an ideal, player-forward partnership for our league. We're thrilled to name ReCreate the official CBD of the PLL."

"ReCreate's expansion could not have been timed more perfectly, aligning with an exhilarating period of change in the realm of sports and wellness," said TJ McGovern, VP of sports & entertainment. "The integration of CBD as a natural choice for players, trainers, staff, and fans has sparked a significant transformation, and ReCreate is thrilled to be part of this revolutionary wave with our ground-breaking sports partnerships, offering innovative formulations and formats for individuals to embrace CBD in their wellness routines."

Charlotte's Web signed a historic partnership with Major League Baseball on October 12, 2022. This milestone agreement marked a significant shift in the mindset of major league sports, making NSF Certified for Sport® CBD products available as a natural option to support players' recovery, rest, brain support, and endurance. ReCreate will have a major brand presence at All-Star Week in Seattle through media and event activations for teams, players and fans highlighting CBD and functional botanical education and product benefits.

ReCreate gummies combine organic broad-spectrum CBD and functional botanicals to give consumers the power to tackle whatever comes their way. Each ReCreate product has been thoughtfully crafted to address specific wellness goals. Leveraging science, current good manufacturing practices, and excellence that Charlotte's Web is known for, ReCreate delivers a level of quality that sets it apart.