Hydrofarm Names Ushio Preferred Brand to Expand Partnership

SHOEMAKERSVILLE, Pa., Aug. 29, 2024 – PRESS RELEASE – Hydrofarm Holdings Group Inc., a leading independent manufacturer and distributor of branded hydroponics equipment and supplies for controlled environment agriculture, proudly announces an elevated partnership with Ushio America Inc., a global leader in semiconductor and lighting technologies, for the U.S. market. As Ushio ascends to “Preferred Brand” status within Hydrofarm’s extensive portfolio of over 140 brands, this collaboration signals a new era of innovative lighting solutions for growers across the nation.

Ushio’s High-Intensity Discharge (HID) technology, known for its superior performance, has been behind some of Hydrofarm’s most successful products, including the Agrosun HPS DE lamp, one of the partnership’s top-selling items in 2023/2024. This enhanced alliance with Hydrofarm strengthens the availability of both LED and HID technologies, solidifying their joint leadership in the horticultural industry.

“Ushio's reputation for innovation and quality aligns perfectly with Hydrofarm’s mission to equip growers with the best products in the industry,” said Mark Parker, executive vice president of Sales and Business Development at Hydrofarm. “While many growers embrace LED technology, we also see plenty of traditional growers thrive by leveraging HID grow lights. Advanced methods and applications, such as early re-lamping, hybrid checkerboarding and using HID for a specific cultivar of plants, are being adopted by cultivations of all types and sizes. This strategic partnership not only deepens our decade-long collaboration with Ushio, but also offers advanced HID technology to our vast network, ensuring our customers continue to maximize productivity in the CEA market.”

“We are thrilled to join forces with Hydrofarm as a Preferred Brand, expanding our reach and impact in the horticulture industry,” said Darek Gilczynski, vice president of Specialty Lighting BU at Ushio America Inc. “This partnership allows us to deliver our state-of-the-art HID lighting solutions to a broader audience of growers, empowering them to achieve extraordinary results with the most reliable and effective technology available.”