Jointly and Cova Collaborate to Transform Cannabis Retail With Jointly Matches

LOS ANGELES, May 30, 2023 – PRESS RELEASE – Jointly, a cannabis discovery and software company, announced a groundbreaking partnership with Cova, a leading provider of cannabis point-of-sale (POS) software. This collaboration offers cannabis retailers access to Jointly Matches, Jointly's new software for retailers that empowers budtenders to make data-informed product performance recommendations.

Jointly Matches is fueled by nearly a half a million goal-specific product performance ratings, collected from users of Jointly's mobile consumer app, where consumers learn to find success with cannabis by practicing what Jointly calls “Purposeful Cannabis Consumption.”

“We are excited to partner with Cova to offer cannabis retailers a tool that will help them match their customers with the right products, more easily and more often,” Jointly co-founder and CEO David Kooi said. “Cannabis retail is about helping people live better. People shop for cannabis to find relaxation, to relieve everyday stress, sleep better, stimulate their creativity, enjoy exercise or recover from it, relieve everyday pain, and more. Our software aims to assist budtenders in aligning customers with the best-suited products for their individual needs, drawing from our unique data about what works most effectively.”

Key benefits of the Jointly-Cova partnership include:

• Enhanced Consumer Experiences: Jointly’s data shows that the quality of a person’s cannabis experience is determined about 50% by their chosen product and 50% by creating the conditions for a good experience (by controlling for factors like dose, setting, hydration, time of day, etc.). When consumers are matched with the right products for their goals, they’ll experience superior outcomes.
• Empowered Budtenders: Budtenders, armed with goal-specific product performance data, are freed to nurture more value-added aspects of the customer relationship, no longer needing to suggest products without data to back up their recommendations.
• Boosted Sales: When consumers are confident in their purchases and understand the various benefits and effects of cannabis, they tend to make larger and more frequent purchases.
• Purposeful Time Spent in Store: Offering a goal-based, effects-oriented framework for shopping that prioritizes product performance, attention is deflected away from less productive concepts like indica vs. sativa, shopping based on highest THC percentage, or being swayed by enticing packaging or pricing.

The Jointly-Cova partnership is now available to all licensed U.S. cannabis retailers.