Tilray Brands Launching Hemp-Derived Delta-9 THC Drinks in Key Markets Across US

NEW YORK, Sept. 24, 2024 – PRESS RELEASE – Tilray Brands Inc., through its newly formed Tilray Alternative Beverages business unit, unveiled its portfolio of hemp-derived delta-9 THC (HDD9) beverages to launch in key markets across the U.S., beginning in October 2024. Tilray’s lineup of HDD9 drinks includes premium mocktails, seltzers and sparkling drinks made with high-quality hemp extracts and ingredients that provide consumers with a familiar, convenient and delicious way to relax and unwind.

Tilray Brands is a leader in the cannabis, hemp and beverage industries, driving innovation and paving the way for a new era of consumer products. With the leading branded hemp food business in North America and the fifth largest craft beer business in the U.S., Tilray’s team of hemp and beverage experts have conducted extensive research and product testing to develop a portfolio of HDD9 brands and products that meet the company’s high standards for quality, safety and experience.

As consumers seek out new and alternative adult beverages, Tilray is strategically entering the growing HDD9 beverage category in the U.S. market with a consumer-centric model that targets different occasions across various consumer audiences and price segments. Tilray’s inaugural portfolio of HDD9 brands includes 420 Fizz, Herb & Bloom, Fizzy Jane’s, and Happy Flower. Additionally, Tilray plans to introduce other HDD9 brands and product categories later this year.

420 Fizz is a sleek and modern brand built off Tilray’s iconic 420 beverage platform. Enhanced with 5 milligrams of HDD9 per can, 420 Fizz is an exciting new seltzer with a refreshing taste.

Herb & Bloom, a super-premium mocktail, offers a unique way to experience timeless classics with its harmonious blend of refreshing fruit notes infused with 5 milligrams HDD9 per can. Each drink is crafted for a smooth and balanced experience, resulting in a delicious taste. Welcome to a world blooming with possibilities.

Fizzy Jane's is a light and delicious seltzer with 5 milligrams HDD9 per can and three classic flavors: Blackberry, Blood Orange and Vanilla. A nostalgic brand created for the curious consumer.

Happy Flower is inspired by classic cocktails, with a citrusy Margarita, a juicy Strawberry Daiquiri and a bubbly and fruity Peach Bellini. Each Happy Flower cocktail contains 5 milligrams of HDD9 THC per 12-ounce can and provides a new way for consumers to relax and unwind in a format that’s familiar, convenient and delicious. Tilray will launch Happy Flower in partnership with Emergent Beverage in the Texas and Louisiana markets.

Tilray's portfolio of HDD9 beverages offers consumers carefully formulated products for a smooth and balanced experience, providing a new and responsible way to enjoy adult alternative products. This initial offering is just the beginning of Tilray's strategic approach to capitalize on the growing demand for alternative adult beverages and the HDD9 beverage market. 21+ only. Always enjoy responsibly.